City of Lethbridge unveils new brand and logo

The City of Lethbridge has a new look and a new logo. The change is designed to help build community pride while attracting new visitors, investors, businesses, students and residents to the city. The revamp has been in the works for over a year. 

The City of Lethbridge revealed a new, fresh, modern logo on Tuesday. The current logo has been used since 1907 and city officials say it was time to modernize it, helping attract more people including students, residents and businesses.

Mayor Chris Spearman, says people passing through the city aren’t able to get a full look at what the city has to offer. 

The new logo introduced is made up of three symbols to represent the city. Corporate Communications Manager with the City, Tara Grindle, says the tall part located on the left side is to represent the buildings in the city. 

However, the City Crest will continue to be used as the official Coat of Arms for the Mayor and Council. The City will transition to the new branding when it makes operational and financial sense to do so and won’t have an impact on taxpayers.

The new brand was built on community and stakeholder research already completed through the development of the Lethbridge community brand in 2018 as well as it aligns with the Brighter Together and Downtown Lethbridge brands.

The new logo was released on the same day as Lethbridge’s iconic High Level Train Bridge turns 112-years-old.