Sock It To ‘Em campaign begins

The Nord-Bridge Seniors Centre is hosting a fundraising campaign for those who are in need in our city. The Sock It To ‘Em Campaign was started as a way to collect socks and give them to community groups such as the YWCA Harbour House, Streets Alive Mission, the homeless shelter and Nord-Bridge. The socks are then distributed to our most vulnerable. Gale Petrie, an organizer for the campaign, says she started the initiative over 20 years ago.

“When we started in 2000, I worked at an elementary school, and I noticed kids coming to school not properly dressed, with no boots or shoes, and especially socks, bare feet. My staff and I were having coffee and I said, you know, we should start collecting socks for some of these poor kids, so let’s just sock it to ’em. So far, we’ve collected 118,000 pairs of socks.”

December 15th is the last day to collect the socks. At that time seniors and children from schools in Lethbridge will come together to build a sock mountain before they’re distributed to those who are most in need.

Micah Quinn

After graduating from Mount Royal University in Calgary with a Broadcasting Diploma, Micah made the trek down to Lethbridge to work for Bridge City News. He has previously worked at City TV Calgary on the Breakfast Television morning show. He looks forward to connecting with this community, and reaching a new audience. Micah has a passion for interviewing and finding out why people think the way they do. You’ll often find him pursuing local feature stories and hard news.

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