Tourism Initiative to bring travelers to Southern Alberta
Tourism Lethbridge recently announced the launch of an innovative national tourism initiative aimed at bolstering the tourism industry in Southern Alberta. It is called “The Sustainable Journeys Prairies to Pacific Corridor,” and is made possible thanks in part to both provincial and federal funding. The CEO for Tourism Lethbridge, Erin Crane, says part of the initiative is aimed and helping local business owners prepare themselves for a busy tourism season.
Crane adds that the initiative is in partnership with many different organizations working collaboratively at the provincial and federal levels.