Pivot. It’s a word business owners have heard over and over again when it comes to provincial restrictions —especially gym owners. #Perfectfit4u in Lethbridge will launch its third virtual transformation challenge since the pandemic began.
Not only is the challenge at capacity, it has garnered interest from all over Canada. Co-owner, Ashlyn Gunderson, says the changes her business has made during the shutdown haven’t all been doom and gloom.
“Covid has paved the way and opened the door for us to expand our business, so we’re not one of those fitness facilities saying our doors are closed (and) just sitting here waiting.” says Gunderson “Our doors are open virtually, which has allowed us to actually grow as a business and expand (to) push us in a direction we wouldn’t have taken otherwise”.
Virtual programs can be found at perfectfit4u.ca