New tourism campaign “Experience Lethbridge Longer”

Experience Lethbridge Longer is the new tourism marketing campaign. This initiative, implemented by Lethbridge Lodging, seeks to boost travel to Lethbridge and extend length stay in the city. Shilpa Stocker, project manager for the Lethbridge Lodging Association, says this initiative will attract visitors and showcase the experience that makes Lethbridge unique, while supporting local businesses.

The key points of the campaign are that visitors will receive green fees and gift cards to use at the Paradise Country Club, and concert packages among others.

Heidi Echavarria

Heidi was born in Bogota, Colombia and lived there until she was 18, then she moved to Caracas, Venezuela where she finished her bachelor's degree in journalism. Since 2010 she covered political issues related to the government of former president Hugo Chávez and his political opponents, management, death and transition to a new government. Likewise, Heidi did research, wrote chronicles, reports and news in the social, community, and cultural areas. In 2019, Heidi, along with her husband and three children, moved to Aurora, Ontario where she worked at Teen Challenge Canada. In September 2023, she moved to Lethbridge, Alberta. Heidi also has a diploma in Addictions and Community Health. In 2024, she joined at Bridge City News team as a Video Journalist to produce a wide range of stories including those which are faith based glorifying Jesus Christ.

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