A new initiative is encouraging us to shop local and wear a mask while doing so. The Youth Advisory Council of Lethbridge created the YQL Mask Challenge to showcase local businesses that are needing the help during the pandemic. The founder of the challenge, Joshua Kroker, says once you visit a business that has signed up for the challenge, they will receive a mask and be entered to win prizes. That is, if they post a picture on social media while using the hashtag YQL Mask Challenge.
Kroker is the Holy Spirit Catholic School Division representative for the Youth Advisory Council of Lethbridge. He says that so many clubs have disappeared through the pandemic, and the main goal of the council is to engage the youth of our city, “One of the things that came up is we need to shop local. I didn’t know all these places were shop local, so I wanted to identify them by creating the YQL Mask Challenge.”
There are over 12 businesses participating now in Lethbridge, with over 200 masks being handed out to residents.
The YAC has been focused on adaptability and versatility throughout the pandemic, “I was so happy that we approved this idea, and that we could have it throughout Lethbridge,” adds Kroker.
The final day for submissions is June 14.
If any businesses are looking to join in on the YQL Mask Challenge, they can contact Kroker by email, firstname.lastname@example.org