Lethbridge extends holiday generosity through the Giving Machine

Today is Giving Tuesday, a global movement that inspires acts of generosity around the world. It’s also a timely reminder that the well-known Giving Machine program is currently underway, running from November 13 to December 8 here in the city. 

Lethbridge, one of only two cities in Alberta, has joined 125 cities across six continents to support those most in need—both now, this holiday season, and in the months ahead. BCN visited Park Place Shopping Centre to speak with members of the Giving Machine program, who gave a preview of what the program has collected so far this year.

Canada’s first Giving Machine launched in Calgary in 2022, where local donations helped more than 23,000 people. 

Heidi Echavarria

Heidi was born in Bogota, Colombia and lived there until she was 18, then she moved to Caracas, Venezuela where she finished her bachelor's degree in journalism. Since 2010 she covered political issues related to the government of former president Hugo Chávez and his political opponents, management, death and transition to a new government. Likewise, Heidi did research, wrote chronicles, reports and news in the social, community, and cultural areas. In 2019, Heidi, along with her husband and three children, moved to Aurora, Ontario where she worked at Teen Challenge Canada. In September 2023, she moved to Lethbridge, Alberta. Heidi also has a diploma in Addictions and Community Health. In 2024, she joined at Bridge City News team as a Video Journalist to produce a wide range of stories including those which are faith based glorifying Jesus Christ.

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