Tourism Lethbridge introduces new tourism and business initiative

Tourism Lethbridge has partnered with the Downtown B-R-Zed to officially launch a new initiative. The initiative is called Sip, Taste, Explore! A Southern Alberta Agriventure and it’s all about promoting agri-food tourism and businesses. Erin Crane, the CEO for Tourism Lethbridge explains the importance of campaigns like this one.   

“One of the great things about tourism is that it is really led by residents and getting people out from the community into those tourist places. Teaching people to be a tourist in your own backyard, that’s just as important as those big events that we always host. And we know that what’s important to visitors is what’s important to residents. So when you like something and you tell your friends about it, that’s the economic value that we want to see here in the city.”

More information can be found on the Tourism Lethbridge website.