Lowe’s Canada Heroes campaign kicks off in Lethbridge September 1

Canadians shopping for home improvement products through the month of September are going to be given an opportunity to help out their local community.

Now in its fifth year, Lowe’s Canada is bringing back its Heroes campaign from September 1-30.  Through this community effort, Lowe’s will match 50 percent of the funds raised, up to $2,000 per location. This year, a total of 313 locations will support 242 charities, non-profits, and public schools across the country.  In Lethbridge, the RONA store is supporting the Alberta Cancer Foundation, and at Lowe’s, the Inclusion Lethbridge Association – a charity that provides support and resources for those with developmental disabilities.

No purchase is necessary to participate in the fundraiser, and the staff at Loews say they are going to offer multiple ways to donate.

In 2021, over $1.5 million was raised from customers’ generosity and corporate matches.  In Lethbridge, two charities collectively received over $6,700.  Streets Alive Mission received $2,529 and Friends of the Helen Schuler Nature Centre Society received $4,180.50.

Naveen Day

Naveen's career in broadcast and production spans close to 30 years. Prior to his move to Alberta, he was Senior Producer for two factual entertainment shows for Shaw and BellMTS, which were produced in his hometown of Winnipeg. He also served as a Producer and Production Supervisor at one of Canada's largest and fastest growing churches, and helped lead a production team of 75 volunteers. Naveen came on board with the team at Bridge City News in 2018 and performs on both sides of the camera lens as Producer, Editor, Production Coordinator, Back-up Anchor, Interview Host, and Video Journalist. In February 2022, Naveen went to Ottawa to provide daily, boots-on-the-ground coverage of the Freedom Convoy - an experience he describes as a monumental moment in Canadian history. Naveen is a two-time Communicator Awards recipient. In 2023, he won the Excellence Award for a piece he did on Alberta's Disability workers, and in 2024, he won again for a story titled, "New Smile, New Life".

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