Highway 3 vital in new Destination Canada program

If you’ve ever taken a drive out of Lethbridge, you’d know that the Highway 3 corridor stretches all the way into British Columbia.

Destination Canada has chosen this long patch of highway as part of its Tourism Corridor Strategy Program.

It is called the Sustainable Journey from Prairies to Pacific.

Erin Crane, the CEO of Tourism Lethbridge, says this initiative is key in developing the future of tourism in our region.

“You know, looking at, you know, midsize cities and things that are maybe off the regular path. This is where the opportunity sits here within Canada. And it’s nice to see that the federal government is recognizing that and looking at promoting those things that really make Canada special. And agriculture and the Rocky Mountains that we’ve got over it heading west into B.C. through Crowsnest Pass, all of those are unique to our area and really special, and that’s going to make us stand out. And it’s nice that they see that as well.”

The other two corridors chosen by Destination Canada are the Atlantic Canada UNESCO tourism corridor and the Northern Indigenous Tourism Lodge Network through the Yukon, the Northwest Territories and northern B.C.