Executive Producer for Lethbridge Pro Rodeo signs extension

The executive producer for the popular Lethbridge Pro Rodeo has signed on to a multi-year extension as the event continues to hold new records of growth every year during Whoop Up Days.

The Pro Rodeo made its return to the Canadian Pro Rodeo Association tour with the help of Kynan Vine in 2022. Vine is credited with producing some of the top rodeo events like the Calgary Stampede, Canadian Finals Rodeo and The American Rodeo.

He says the Lethbridge Pro Rodeo has evolved to become one of the premium rodeo events in all of North America, plus being the only rodeo in Canada to include Indigenous Relay Racing as part of its program.

Last year’s rodeo weekend witnessed a 47 percent increase in attendance from the previous year to nine thousand people. The Lethbridge Pro Rodeo returns August 20th to 22nd.

Landon Hickok

Landon is a recent graduate of the Radio and Television program at the Northern Alberta Institute of Technology (NAIT) in Edmonton. He previously obtained a diploma for Christian Ministries at Home Church Bible College in Red Deer, Alberta. For years since, he worked on church media with Home Church and later with City Life church in Leduc, Alberta, working on event live-streams and video productions. At NAIT, he was part of the student-run NAIT NewsWatch news program. He led topics ranging from school athletics to local news and international headlines such as the October 7 attack in Israel in 2023. Outside of news, he spent internships in Edmonton sports with the Oilers of the NHL and the Stingers of the CEBL. Now in Lethbridge, he’s here to produce stories to help inform all and to honour Jesus Christ with his work.

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