Sock-it-to-‘Em provides new socks-gloves-and-hats for those in need

Sock it to ‘Em” is an annual program that aims to warm not only feet but also hearts with a simple act of kindness. This year, on its 25th anniversary, the program’s vision continues to grow, along with the support of the community.

The initiative, which began in early November and runs until December 18, is also accepting donations of gloves and hats. Gail Petrie, the program’s founder, tells us how the program began while handing the program over to new leadership. 

Last year, the program received 6, 000 socks and the goal for this year is 7,000. 

Heidi Echavarria

Heidi was born in Bogota, Colombia and lived there until she was 18, then she moved to Caracas, Venezuela where she finished her bachelor's degree in journalism. Since 2010 she covered political issues related to the government of former president Hugo Chávez and his political opponents, management, death and transition to a new government. Likewise, Heidi did research, wrote chronicles, reports and news in the social, community, and cultural areas. In 2019, Heidi, along with her husband and three children, moved to Aurora, Ontario where she worked at Teen Challenge Canada. In September 2023, she moved to Lethbridge, Alberta. Heidi also has a diploma in Addictions and Community Health. In 2024, she joined at Bridge City News team as a Video Journalist to produce a wide range of stories including those which are faith based glorifying Jesus Christ.

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