Members of the Lethbridge Sport Council, Tourism Lethbridge and the Enmax Centre are heading out to Richmond B.C. for the Sport Events Congress.
The initiative is meant to help promote Lethbridge as a hosting city for future sporting events along with making connections with event rights holders.
In 2022, Lethbridge hosted the Tim Horton’s Brier which generated more than $16.8 million dollars in economic activity for our city.
Tanya Whipple, the communication manager for the Lethbridge Sport Council said hosting these events in the city helps tick off two major items on the organization’s checklist.
“The bringing sport tourism events is great for not not only the economic impact that it brings to the city. So large, large profile events like the Brier, I mean, we, you know, we know those bring a lot of economic impact, but even some of the smaller events, you know, not provincial events that some of our organizations hold, those bring in huge crowds. So, I mean, anywhere, you know, 400-700 people might come for an event at the Cavendish Farms Ice Centre or something like that, and they fill up all the hotel rooms in town, and those people eat at our restaurants, and they shop at our stores. But it’s more than just the economic impact. There’s also a sport development benefit to hosting those events. Hosting those large events always causes a little bit of a buzz around that sport, which helps those organizations that are hosting and that provide that sport in our community, that opportunity to kind of get out there a little bit more and bring in some more participants.”
The Sport Events Congress will run from June 6th to the 8th and will bring together more than 400 national and provincial sport industry professionals together.